Marketing

Hi Chad,

Thanks for the quick response. I agree that word of mouth is always the best form of marketing. I&#39ve used a number of other types of marketing as well such as pay-per-click, print, and holding disease specific informational groups. The largest number of patients by far came from other providers referrals when I was located in an integrated western eastern group practice. The downside was that they weren&#39t necessarily the type of patients I was after, most of them required insurance billing, which I&#39ve since moved away from for a number of reasons. Patient refferals are the second most common type of refferal followed by internet ads being a distant third.

I did hold an informational on diabetes that was targeted at anybody in the group practice that had the corresponding ICD-9 which I believed to be a good way of providing pertinent information and possibly gaining a few clients. Unfortunately of the 10-15 or so who registered for the free class, only one or two actually showed up which, after speaking with some other providers, i believe to be a product of the disease I choose and the corresponding lifestyle choices which often come with it. I think if I put more time into it with a different disease focus it would prove useful. Print advertising like usual seems to be a total waste.